111 Media Collective is a community of artists and designers based in Downtown Albuquerque who have joined forces to create a dynamic team of specialized printers. They offer an array of services including printed t-shirts, posters, stickers, and more. 111 Media Collective is made up of hands-on teachers and craftspeople with a burning desire to create a product that upcycles, recycles, and remixes the fabrics of the people around them – at events, in the shop, and on the street. 111 Media Collective participates in the Rail Yards Market in Barelas and in large-scale beautification projects in Downtown Albuquerque.
The City of Albuquerque provides support for this project through three departments. Cultural Services, Public Art, and the Film Office. Cultural Services, headed by Betty Rivera, helps people enjoy Albuquerque’s unique cultural events and attractions. The department oversees everything from the City’s museums, biopark, and even libraries. The Albuquerque Public Art department works to identify locations and ensure that public art pieces are in harmony with their surroundings as well as the community’s interest. Ann Lerner of the Albuquerque Film Office offers assistance to filmmakers, serves as a liaison with City agencies, and assists in obtaining locations, equipment, and hotel accommodations. Together these departments offer their time and support to We Are This City.
The Rio Grande Community Development Corporation is a nonprofit organization that pursues community-wide healthy economic and social development that enriches traditional cultural values and historical uses of the land while supporting the peoples’ voice in development and reducing poverty through entrepreneurial enterprise. The organization aims to support a self-sustaining community while honoring the cultural bedrock of the South Valley and Middle Rio Grande Corridor. Guided by principles of economic development, education, community health, and land use practices, the Rio Grande Community Development Corporation is ultimately about cultivating opportunity for our communities now and for generations to come.
The We Are This City’s Manifesto, written by Albuquerque’s Inaugural Poet Laureate, Hakim Bellamy, captures something right out of the heart of Albuquerque. It re-interprets, resuscitates and re-creates our city in its lines, over and over again, and asks nothing more than your ear and imagination.
We hope it recalls as much beauty for you as it does us. Memories of a sunset so beautiful it seemed to paint itself on the edge of the earth, or how if the sun had a vacation home it would most definitely be right here in Albuquerque. The Manifesto guides us as we seek to collectively transform our city, beautify it’s streets, and reimagine Albuquerque one empty building at a time.
We Are This City celebrates the beauty, creativity, and the full heart our city carries in its chest. But enough waxing poetic… here’s the manifesto itself.
We Are This City began in the heart of Downtown Albuquerque as a creative vision for the Rosenwald Building. The We Are The City creators, like many people in Albuquerque, had walked by the historic Rosenwald at the corner of 4th and Central almost a million times without pause; the Rosenwald doesn’t demand a whole lot of attention. But when you take a moment to look, the building is one of those beautiful fixtures of Albuquerque’s Downtown that makes us uniquely Albuquerque.
The Rosenwald had been downright forgotten, left empty to become an unused relic of our city’s past, but the We Are This City creators knew the building held opportunities. We wanted to celebrate our city, where we come from, and the possibilities for the future ahead, and the Rosenwald – located at the corner of Old Route 66 and Route 66 – was just the place to converge our present and our past.
When the Rosenwald opened its doors over 100 years ago it was the first building of it’s kind in the Southwest. Despite early fame for its regionally unprecedented modern construction, the Rosenwald’s story was very much lost. We Are This City had a vision: we would illuminate the building, turn it into a digital canvass that could be used by artists worldwide to project their dreams, together transforming realities and reimagining Albuquerque from the very streets of Downtown.
Albuquerque has hundreds of empty buildings just like this. With the help of the community We Are This City wraps our city’s empty buildings in art and creations from all over. We bring people to forgotten places to interactively reimagine urban space and explore possibilities together. We bring vibrant, colorful dreams from every corner of our city to life, and we take pride in what is local. We work together, as a community, to awaken new possibilities, visions, and futures through art, technology and community involvement.
Help us do more: Support We Are This City
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